AI Practice for Human Interaction.
Welcome to the 'Progress Lab'

Improve Performance, Progress Careers

BMS Progress - Level 3 team leader apprenticeship

Progress Lab

AI Practice for Human Interaction

An AI tool that enables salespeople to research their ideal buyer persona's needs and practice high value conversations in a controlled environment.

Overview

What does your buyer care about?
What’s currently on their mind?
What’s their biggest challenge?

That’s exactly what our software will help your team to figure out. The generative AI allows role play conversations with your target audience, enabling you to research and plan the best approach and prepare tailored questions and answers.

This new dynamic for embedding sales training, enables the user to practice real-life sales conversations and qualification calls, as well as refining value propositions and objection handling skills.

What are the benefits?

Benefits for salespeople

  • Allows them to sharpen their technique, whilst still in a safe environment
  • Boosts their confidence and progress in all aspects of the sales conversation
  • Gives them a tool to simulate real-world sales scenarios, including cold calling, discovery calls, tackling objections, and negotiations

Benefits for businesses

  • Ensures the sales team is continually developing, refining their sales competence and therefore ensuring they improve and perform
  • Provides better visibility into individual and team performance, providing specific feedback and tailored coaching tips
  • Increases the amount of development for each salesperson without he reliance on expensive and time consuming sales management time
  • Makes sure that the full sales team will have the know-how and experience to manage complex client issues

Comprehensive Buyer Personas

Comprehensive Buyer Personas give salespeople the opportunity to rehearse their pitches with customisable, data-driven buyer profiles that mirror the unique traits and motivations of real-life target audiences - allowing them to personalise their messaging, refine their approach, and predict likely objections.

Customised Scenarios

Scenarios can be built to reflect any aspects of the consultative sales process. From mastering your introduction, to thorough qualification calls, compelling value propositions, and handling difficult situations, the platform becomes your practice partner for specific preparation and on-going development.

Customised Scorecards & Feedback

Following every role-play, the salesperson will receive comprehensive feedback from their AI Coach that assesses their performance against a Customised Scorecard defined by the companies own sales process.

Training, whatever your need

Looking to tackle a business challenge? Develop and evolve employees? Enhance performance across the board? Dedicated training is your answer – especially when it can adapt to your needs. Whether you require bespoke programmes customised to your organisation or open courses that really drill down to the skill at hand, you’ve come to the right place.

Power up your business

Our range of programmes are ideal for business-to-business organisations just like yours. You can choose tailored training, where we’ll dig deep into your needs before shaping the learning specifically around your business. Or you can opt for our open courses, allowing you to level up individuals in a particular chosen area – quickly and cost-effectively.

Want some more information?

It all begins with a need. Maybe you want to launch a new training initiative. Maybe you want to up-skill your team. Or maybe you just have an idea that you want help shaping. Whatever it is, the partner that you choose can make all the difference.

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