An AI tool that enables salespeople to research their ideal buyers and practice high value conversations in a controlled environment, the Progress Lab creates buyer personas by collating live data and social feeds. This is extremely valuable for various tasks - from researching for a meeting, to planning for a call, to discovering buyer preferences, to identifying important topics and themes.
What does your buyer care about? What’s currently on their mind? What’s their biggest challenge? That’s exactly what our software will help your team to figure out. The generative AI allows conversation simulation with the world of sales, proving particularly useful for sales conversations, qualification call, plus handling difficult questions or resistance.
Benefits for salespeople
Benefits for businesses
Comprehensive Buyer Personas give salespeople the opportunity to rehearse their pitches with customisable, data-driven buyer profiles that mirror the unique traits and motivations of real-life target audiences - allowing them to personalise their messaging, refine their approach, and predict likely objections.
These are reminiscent of a company’s sales discussions. And so, they provide relevant experiences bespoke to the specific industry, products, and customer types.
Following every scenario or role-play session, salespeople will receive comprehensive feedback from their AI Coach that assesses their performance against a Customised Scorecard - this draws on vital elements such as communication effectiveness, objection management and closing techniques.
Looking to tackle a business challenge? Develop and evolve employees? Enhance performance across the board? Dedicated training is your answer – especially when it can adapt to your needs. Whether you require bespoke programmes customised to your organisation or open courses that really drill down to the skill at hand, you’ve come to the right place.
Our range of programmes are ideal for business-to-business organisations just like yours. You can choose tailored training, where we’ll dig deep into your needs before shaping the learning specifically around your business. Or you can opt for our open courses, allowing you to level up individuals in a particular chosen area – quickly and cost-effectively.
As the sales industry continues to evolve, the importance of emotional intelligence will only grow, making it a crucial asset for anyone looking to thrive in the competitive world of sales. Investing in the development of emotional intelligence is not just beneficial but essential for sustainable sales performance and long-term career success.
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