What is the purpose of sales coaching? It helps salespeople stay in peak state, it reinforces sales training, ensuring your team won't forget what they've learnt, and it enables them to continually improve and perform.
By identifying those who would benefit from a 1-to-1 coaching programme, we’ll create a tailored plan, specific to each persons development needs and objectives. Our coaches will work closely with them, providing relevant guidance, support and feedback, whilst making sure the learning is successfully embedded.
The programme also guarantees the alignment to the needs of their role and business objectives. A designated coach will hold regular meetings with the coachee's line manager so that all parties are working towards the same goals.
Each BMS Progress coach has the expertise to deliver the ultimate end goal: improve the performance of sales people.
121 structured coaching sessions
Role play, simulations and activities
License to the Progress Lab - AI Sales Practice Platform
1: Chemistry Session & Sales Skill Assessment
Initial 121 session to define goals and expectations
Sales personality and behavioural assessment
Review current sales performance (KPIs, strengths, gaps)
2: Mindset & Goal Setting
Understanding personal motivation & sales mindset
Setting clear, measurable goals (SMART framework)
Overcoming limiting beliefs
3: Prospecting & Lead Generation
Identifying ideal clients (ICP - Ideal Customer Profile)
Mastering outreach strategies (cold calling, LinkedIn, referrals)
Creating an effective prospecting plan
4: Time Management & Productivity
Prioritisation strategies
Creating a high-performance sales routine
CRM best practices
Building Rapport & Trust
Effective Qualification Calls
Understanding Customer Issues & Needs
Storytelling & Insight Selling
Crafting & Delivering a Compelling Value proposition
Handling Common Objections Confidently
Pricing & Negotiation Tactics
Gaining Commitment and Closing
Sales Role plays & Call Reviews
Live Sales Coaching (Shadowing & Feedback)
Refining Follow-Up Strategies
Advanced Persuasion & Influence
Reviewing Sales Pipeline & Metrics
Identifying Personal Self-limiting beliefs
Strategies for overcoming sales inertia
Accountability & Self-Coaching Techniques
Personal Branding for Sales Success
Relationship Management & Client Retention
Becoming a Thought Leader in Your Industry
Final Review, Graduation & Next Steps
Crafting & Delivering a Compelling Value proposition
Handling Common Objections Confidently
Pricing & Negotiation Tactics
Gaining Commitment and Closing
Looking to tackle a business challenge? Develop and evolve employees? Enhance performance across the board? Dedicated training is your answer – especially when it can adapt to your needs. Whether you require bespoke programmes customised to your organisation or open courses that really drill down to the skill at hand, you’ve come to the right place.
Our range of programmes are ideal for business-to-business organisations just like yours. You can choose tailored training, where we’ll dig deep into your needs before shaping the learning specifically around your business. Or you can opt for our open courses, allowing you to level up individuals in a particular chosen area – quickly and cost-effectively.
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