Leaving an effective voicemail in sales can significantly impact your success rate. They serve as a bridge between your initial contact attempt and a live conversation with a prospect. The goal of a voicemail is to pique their interest, establish credibility and most importantly prompt them to engage with you.
So what makes an effective voicemail when prospecting?
Be clear and concise: keep your voicemail short and to the point. Clearly introduce your name, company and reason why you're calling.
Get to the point quickly: since you're reaching out to a prospect who hasn't expressed prior interest, it is crucial to lead with an explanation for the call, and a compelling value statement to ensure you grab their interest.
Personalisation: each voicemail should be tailored to the individual prospect. Mention the relevance of their job role, or a relevant company event to demonstrate you've done your research and are genuinely interested in providing a solution for their pain points.
Maintain Control: tell the prospect how you intend to follow up the voicemail, and the next steps you're going to take. Whether that be calling again tomorrow or sending a follow up email, make them aware of what you're going to do.
Tone of Voice: be enthusiastic and energetic. Speaking with confidence and conviction conveys credibility and expertise. It helps to establish rapport and connection with the listener, creating a sense of trust, encouraging openness and engagement.
Decision makers receive numerous voicemails and emails every day. Following these simple steps will help you to be memorable, stand out from the competition and increase the likelihood of your message being noticed.
So, if you're leaving a voicemail when prospecting, it's essential to grab their attention quickly, clearly communicate your reason and value proposition and provide a compelling reason for them to engage with you further. In doing these 5 things and refining your approach, you can better your success in prospecting.
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