Bostik, a market leader in adhesive technologies, called upon our Level 4 Sales Executive Apprenticeship to ensure their sales team had the right capabilities and know-how.
Bostik leads in adhesive sealant manufacturing, covering industries ranging from construction to medical. In 2019, they explored how to improve their sales teams’ knowledge, skills and behaviour – in their current position, or a role they wished to progress to. They also wanted to maximise on the apprenticeship levy, and when BMS Progress got in touch, a partnership soon began.
In this case study, Sales Apprentice Chris Ansermoz talks about his experience with the Level 4 Sales Apprenticeship through BMS Progress. His Development Coach, Sarah Jones, also reveals how the programme led to two promotions for Chris.
I’m a firm believer in knowledge. I wanted to progress further within Bostik, and I knew the best way to do that was to gain experience through dedicated learning.
Although I was concerned that the apprenticeship would cover old ground, I was keen to gain new expertise and capabilities in sales. Nothing stays the same forever, after all.
All lessons, training and workshops took place over microsoft teams. The process worked exceptionally well, especially given the circumstances we were under.
Sarah was my development coach, and my first port of call for any help and advice around training. This extended beyond the apprenticeship too – even for a personal matter, she would be there to support me at the drop of a hat.
The apprenticeship helped me to get promoted twice. First from Area Sales Manager to Key Account Support, then to Key Account Manager.
My presentations have improved – I look more at how the customer is sitting and how they’re reacting to proposals. Plus, I now plan my day, week and month better than I’ve done in the last 15 years!
As I found the level 4 sales executive apprenticeship so valuable, I’m planning to undertake the level 5 course to further my knowledge and capabilities in sales.
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